Archive for the ‘Palm Pre’ Category

Palm Pre Launch Plans Leaked

Tuesday, May 26th, 2009

Engadged got the scoop. An internal and secret marketing guide for the much anticipated Palm Pre was leaked to the public – and it reveals much about their pricing plans as well as their general marketing activities.

There’s nothing particularly groundbreaking in here except for some subtle marketing insights as to how they are positioning it relative to other devices. I found this chart in particular to be interesting:

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Although it appears that Palm Pro has everything sewed up – that is to say nothing that few people are going to give much of a crap about NASCAR content, and the layered contacts and calendar features are ambiguously advantageous at best.



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