Reambiguation

Team Human

The Team Human podcast is a recent must-listen for me. One of the most recent episodes features Mushon Zer-Aviv on the concept of ‘reambiguation’. His starting point is that we should resist attempts to call what can be represented by digital data as ‘real’ as well as attempts to┬ádeprecate anything too messy (i.e. human).

To me, what Mushon discussed with Douglas Rushkoff, the host of Team Human, dovetails nicely with the continuum of ambiguity I’ve come up with. The idea is to maintain ‘creative ambiguity’, not reduce everything to ‘dead metaphors’.

Continuum of ambiguity

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